Location is key for event success

When buying property, many people swear by the saying ‘location, location, location’. It seems this is no less important for event planners looking for somewhere to host their next meeting or conference.
Your chosen venue has the power to influence the success of your event. It is this very reason why you need to pay special attention to choosing the right location.

The location of the event venue is vital for maximising event attendance. Before determining the location, ensure that attendees can easily get to the venue by air, rail or road.

Events should be easy to access and enjoyable for guests, not a hassle. Put yourself in your event attendee’s shoes when choosing the event’s location. Remember a venue in a convenient location can be the difference between a large turnout and an event that flops.

An appropriate location means different things for different events. If a well-known venue is chosen, no one has to worry about not being able to find it.

For an event with attendees within a close geographic range, a venue within a reasonable distance from most attendees’ homes or places of work may make sense. Also, confirm that there is ample parking or valet services for attendees who chose to drive to the venue.

However, if many attendees will be traveling from out of town, hosting the event at a venue near the airport or their hotels will be beneficial. The best option would be to host attendees at a single location (a hotel with a conference facility). Having an event at a hotel reduces the chance that attendees will be late for the event due to getting lost. In addition to this, attendees can take advantage of the hotel’s services such as restaurants, fitness facility, laundry and much more.

It is also important to remember that for multi-day conferences your chosen location has attractions nearby that are open either pre- during or post-event to maximise additional event networking opportunities.

Activities are not only important for teambuilding and group tours but also for general downtime for Delegates. Choose a location that offers fun and unique activities that will add to the event’s overall objectives. This could be anything from whale-watching, wine farm visits or even a township tour.

There’s a lot that goes into choosing a venue — you need to take into consideration your budget, capacity and if it can meet your audio-visual requirements. More important, however, is choosing the right location. Tsogo Sun is the leading hotels, gaming and entertainment company in South Africa, providing a variety of meeting, conference and exhibition experiences. Combining an established heritage with a professional and energised approach, the group proudly encompasses 14 casinos and over 100 hotels across Africa in particular South Africa, the Seychelles and United Arab Emirates (Abu Dhabi). This means that no matter what type of event you are planning, there will be a Tsogo Sun property in the perfect location for you.